Basics: What's your Story?
1. Know Thyself (And your Competition)
2. Who is your Target Market?
3. How do you Add Value?
Online Presence
1. Company Website
2. The Power of Search Engines
3. Google Adwords
4. Social Media
Social Proof
1. Testimonials
2. Reviews
Track your Efforts
1. Tracking Life Time Customer Value
Referrals
1. Make the most of your referral program
Do Something Everyday
1. Make time for marketing tasks each day
Printable worksheet
1. Calculate your Lifetime Customer Value
Track Your Efforts
Ready-to-Print Worksheets
CONTENTS