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effort required to generate consumer
desire. One raised an analogy that
“this is like making people to want to
wear seat belts back in the 70’s”.
It is indeed a substantial challenge
but I see it as a huge advantage. If
the public is already aware of all
the audio they are missing and are
actively demanding a solution, we
would not be poised to take on a
Blue Ocean market with billions of
untouched customers.
We have some very exciting plans
to solve this challenge in a very fun
and global way in 2015. Stay tuned!
WHEN WILL THE PRODUCT BE OUT ON THE
MARKET & HOW WILL YOU MARKET IT?
CrystalPlayer is our music player app
that plays music on your iOS and
Android devices, tailor-made for your
hearing prints. We are just weeks
away from the iOS launch, with the
Android version following very shortly.
Our marketing plan involves
TELL US ABOUT YOUR TEAM.
Our multi-disciplinary team consists
of experts in audiology, sound
processing, software and hardware
engineering. I believe this is the
exact right mix in cross-domain
expertise to yield this invention.
The team was self-sufficient in
R&D, clinical trials, medical journal
publications and developing software
and hardware solutions. We needed
(and still need) to hire outside help
to aid with patents and trademarks,
product design, marketing and
manufacturing.
WHAT WAS THE DEVELOPMENT PROCESS
LIKE? HOW LONG DID IT TAKE?
The project began in 2010 and it
took about 18 months to complete
our R&D. It was a ton of fun - there
is nothing quite like developing
a working product from scratch,
th