Jumpstart Magazine September/October 2014 | Page 28

26 JUMPSTART JUMPSTART effort required to generate consumer desire. One raised an analogy that “this is like making people to want to wear seat belts back in the 70’s”. It is indeed a substantial challenge but I see it as a huge advantage. If the public is already aware of all the audio they are missing and are actively demanding a solution, we would not be poised to take on a Blue Ocean market with billions of untouched customers. We have some very exciting plans to solve this challenge in a very fun and global way in 2015. Stay tuned! WHEN WILL THE PRODUCT BE OUT ON THE MARKET & HOW WILL YOU MARKET IT? CrystalPlayer is our music player app that plays music on your iOS and Android devices, tailor-made for your hearing prints. We are just weeks away from the iOS launch, with the Android version following very shortly. Our marketing plan involves TELL US ABOUT YOUR TEAM. Our multi-disciplinary team consists of experts in audiology, sound processing, software and hardware engineering. I believe this is the exact right mix in cross-domain expertise to yield this invention. The team was self-sufficient in R&D, clinical trials, medical journal publications and developing software and hardware solutions. We needed (and still need) to hire outside help to aid with patents and trademarks, product design, marketing and manufacturing. WHAT WAS THE DEVELOPMENT PROCESS LIKE? HOW LONG DID IT TAKE? The project began in 2010 and it took about 18 months to complete our R&D. It was a ton of fun - there is nothing quite like developing a working product from scratch, th