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JUMPSTART
JUMPSTART
PMQ Entrepreneurs
PMQ BRINGS CREATIVE SPACE TO HONG KONG ON A SCALE NEVER PREVIOUSLY EXPERIENCED. OVER 100 CREATIVE
DESIGNERS, BUSINESSES AND ENTREPRENEURS OCCUPY THE LIGHT AND SPACIOUS ABERDEEN STREET LOCATION. SOME
OF THE FIRST TO EXPERIENCE THE CHALLENGES AND SUCCESSES OF THIS NEW, UNTESTED VENUE TALK TO US ABOUT
THEIR EXPERIENCES AS PART OF THIS EXCITING AND INNOVATIVE VENTURE.
Interview with A Day with Fé
Bringing a sense of calm to the
city, A Day with Fé specializes in
elegant yoga-inspired clothing
designs. More than just a fashion
brand, the space offers workshops
on a wide range of topics including
yoga, style and health.
Tell us about your company
I launched my yoga-inspired clothing
line in June 2013. The idea was to
create an elegant and chic active
wear collection that you could wear
outside the gym without having the
athletic look with neon colors. The
yoga-inspired bit is that each piece of
my collection has a mantra or positive
affirmation in the inside, that nobody
can see but the wearer. I learned about
mantras when I first discovered yoga
and wanted to empower other non
yogis with these words of wisdom.
What has your experience been like
having a shop at PMQ?
PMQ has been a great way to gain
exposure. During the PMQ’s soft
opening, daily media tours were
organised by the local and mainland
media companies. Interviews and
video shoots by various media
platforms gave m