Jumpstart Magazine September/October 2014 | Page 2
Issue 03
JUMPSTART
CONTENTS
LETTER FROM THE EDITOR
September signifies “back to school” in most places
around the world, and so we wanted to focus our third
issue on the theme of education, complete with some
relevant courses for entrepreneurs. While most of us
don’t have the time or luxury to embark on a full-time
learning program, a few classes here and there to
improve your skills can make a real difference to your
business. When looking through our directory, challenge
yourself to take a class outside of your “concentration
area.” This can help boost creativity for your business or
help you to better manage an intern or an employee who
specializes in a certain area of your business. Did you know that Steve Jobs took
a class on typography and then, 10 years later, was able to apply the knowledge
when building Apple’s first computer, one that happens to feature beautiful
typography?
Just as school education gives power to students, a question we must ask
is: how do we empower the next generation of entrepreneurs? Allison Baum,
previously a Regional Director of Asia at General Assembly, shares her personal
journey with regards to fostering creativity as well as her experience in growing
General Assembly, the largest source of continuing education classes, right here in
Hong Kong. See pages 8 and 9 to find out more.
And now, newbie entrepreneurs, here’s your own bit of ‘back to school’
homework! Can your new business generate $1,000 in the first month? Paul
Orlando, a startup advisor and co-founder of HK’s first accelerator challenges new
entrepreneurs to do just that. Find out how on pages 34 – 35.
Curious about opening up a shop at PMQ? Then take a lesson or two from
entrepreneurial shop owners who have gone through the process and are happy
to share their knowledge and advice with you on opening your own shop in this
hugely popular new space. Read all about it on pages 18-23.
And, of course, lots of other great content awaits you in this issue. Find out just
how to get your products into HK supermarkets, improve your customer service
or launch a successful social media campaign in China. We are thrilled to have so
many interesting experts share their inside knowledge with our community. If you
have a great story to share or want to write an article for Jumpstart, please send
ideas to [email protected].
Yana Robbins
Editor-In-Chief
Editor-In-Chief:
Yana Robbins
Editors:
Lucy Banks
Designer:
Bobbie Miltcheva
Circulation Manager:
Jamie Bennett
Website Manager:
Rosalyn Smith
Contributors:
Ashley Galina Dudarenok
Jennie Cranham
Kimberley Hobson
Mush Dinchack
Paul Orlando
Jim Coke
Sales:
Gavin Mak
Marketing Assistant:
Sandra Wu
Rochelle Lee
September/October 2014
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Copyright © 2014 Jumpstart. The contents of the magazine are fully protected by copyright and nothing may be reprinted
without permission. The publisher and editors accept no responsibility in respect to any products, goods or services that
may be advertised or referred to in this issue or for any errors, omissions, or mistakes in any such advertisements or
references. The mention of any specific companies or products in articles or advertisements does not imply that they
are endorsed or recommended by this magazine or its publisher in preference to others of a similar nature which are not
mentioned or advertised. Printed by Magnum Print Company Limited. 11B E-Tat Factory Building, 4 Heung Yip Road, Wong
Chuk Hang, Hong Kong
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UPCOMING EVENTS
CLASSES FOR ENTREPRENEURS
KEEPING THE LIGHTS ON
RENT SPACE FOR YOUR
NEXT EVENT
SELF ASSESSMENT:
ARE YOU GOOD AT SALES?
PMQ ENTREPRENEURS
INTERVIEW WITH
PAUL LEE OF ACE HEARING
SOCIAL MEDIA IN CHINA
HOW TO GET PRODUCTS
INTO HK SUPERMARKETS
IMPROVE YOUR CUSTOMER
SERVICE
THE $1,000 CHALLENGE
CLASSIFIEDS
NEWLY LAUNCHED BUSINESSES