Jumpstart Magazine September/October 2014 | страница 2

Issue 03 JUMPSTART CONTENTS LETTER FROM THE EDITOR September signifies “back to school” in most places around the world, and so we wanted to focus our third issue on the theme of education, complete with some relevant courses for entrepreneurs. While most of us don’t have the time or luxury to embark on a full-time learning program, a few classes here and there to improve your skills can make a real difference to your business. When looking through our directory, challenge yourself to take a class outside of your “concentration area.” This can help boost creativity for your business or help you to better manage an intern or an employee who specializes in a certain area of your business. Did you know that Steve Jobs took a class on typography and then, 10 years later, was able to apply the knowledge when building Apple’s first computer, one that happens to feature beautiful typography? Just as school education gives power to students, a question we must ask is: how do we empower the next generation of entrepreneurs? Allison Baum, previously a Regional Director of Asia at General Assembly, shares her personal journey with regards to fostering creativity as well as her experience in growing General Assembly, the largest source of continuing education classes, right here in Hong Kong. See pages 8 and 9 to find out more. And now, newbie entrepreneurs, here’s your own bit of ‘back to school’ homework! Can your new business generate $1,000 in the first month? Paul Orlando, a startup advisor and co-founder of HK’s first accelerator challenges new entrepreneurs to do just that. Find out how on pages 34 – 35. Curious about opening up a shop at PMQ? Then take a lesson or two from entrepreneurial shop owners who have gone through the process and are happy to share their knowledge and advice with you on opening your own shop in this hugely popular new space. Read all about it on pages 18-23. And, of course, lots of other great content awaits you in this issue. Find out just how to get your products into HK supermarkets, improve your customer service or launch a successful social media campaign in China. We are thrilled to have so many interesting experts share their inside knowledge with our community. If you have a great story to share or want to write an article for Jumpstart, please send ideas to [email protected]. Yana Robbins Editor-In-Chief Editor-In-Chief: Yana Robbins Editors: Lucy Banks Designer: Bobbie Miltcheva Circulation Manager: Jamie Bennett Website Manager: Rosalyn Smith Contributors: Ashley Galina Dudarenok Jennie Cranham Kimberley Hobson Mush Dinchack Paul Orlando Jim Coke Sales: Gavin Mak Marketing Assistant: Sandra Wu Rochelle Lee September/October 2014 General Inquiries: [email protected] Editorial: [email protected] Advertising: [email protected] Upcoming Events: [email protected] facebook.com/jumpstartmag twitter.com/jumpstarthk * Printed on FSC-Certified Paper Copyright © 2014 Jumpstart. The contents of the magazine are fully protected by copyright and nothing may be reprinted without permission. The publisher and editors accept no responsibility in respect to any products, goods or services that may be advertised or referred to in this issue or for any errors, omissions, or mistakes in any such advertisements or references. The mention of any specific companies or products in articles or advertisements does not imply that they are endorsed or recommended by this magazine or its publisher in preference to others of a similar nature which are not mentioned or advertised. Printed by Magnum Print Company Limited. 11B E-Tat Factory Building, 4 Heung Yip Road, Wong Chuk Hang, Hong Kong 02 04 08 10 16 18 25 28 30 33 34 40 41 UPCOMING EVENTS CLASSES FOR ENTREPRENEURS KEEPING THE LIGHTS ON RENT SPACE FOR YOUR NEXT EVENT SELF ASSESSMENT: ARE YOU GOOD AT SALES? PMQ ENTREPRENEURS INTERVIEW WITH PAUL LEE OF ACE HEARING SOCIAL MEDIA IN CHINA HOW TO GET PRODUCTS INTO HK SUPERMARKETS IMPROVE YOUR CUSTOMER SERVICE THE $1,000 CHALLENGE CLASSIFIEDS NEWLY LAUNCHED BUSINESSES