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JUMPSTART
WHAT MAKES YOU DIFFERENT FROM
COMPETITORS?
There are some larger global
players but the competition in
Asia is extremely fragmented.
Our competitive advantage is our
simplistic setup process, knowledge
of the Asian selling culture, and
that we are entirely optimized for
mobile, both for the merchants
and the consumers. Our target
market is merchants who do not
have the technical know-how of
setting up an online store and are
just entering into e-commerce. We
are developing a process that is
extremely easy and smooth thereby
lowering the entry barrier for these
merchants. As we understand the
importance of mobile, all shops that
use our platform get responsive sites,
meaning the experience is consistent
across all devices.
JUMPSTART
WHAT ARE SOME OF THE
CHALLENGES IN THIS TYPE OF
BUSINESS?
One of the bigger challenges is getting
the merchants to understand that
e-commerce really isn’t as difficult
as it seems! With our product, the
process is simplified, creating fewer
hurdles for businesses to get started.
Additionally, e-commerce has thus far
been heavily focused on marketplaces
in this part of the world; platforms
such as Taobao, Yahoo, and to a lesser
extent eBay. These huge marketplaces
have solidified themselves as the go-to
places to conduct online transactions.
However, these conventional
marketplaces do not help businesses
to build their brands online. Many
merchants are now beginning to
understand the value of having their
own self-brande