Issue 02
JUMPSTART
LETTER FROM THE EDITOR
This summer, indulge in a refreshing ice pop from Lola’s
Pops, bring the whole family for gluten-free cuisine and
playtime at Choice Cooperative, plant an edible garden
with Time To Grow and do a detox cleanse with Detox
July/August 2014
CONTENTS
04
UPCOMING EVENTS/CLASSES
06
MEET FOOD ENTREPRENEURS
28
FOOD INCUBATOR OF HK
Punch. In this issue, meet nine Food Entrepreneurs who
reveal what it takes to launch and run a successful food
business in Hong Kong.
As part of this issue’s food theme, we’ll examine other
aspects of food businesses such as HK’s food delivery services, Groupon as a
service to help start-ups, food trends around the world, interviews with top
food bloggers in HK and what’s missing from the HK food scene.
No matter what business you’re running, marketing is an essential
component. On pages 38 - 43, Hong Kong’s marketing and sales experts share
their advice on how to build remarkable business, optimize your website for SEO
and the four not-so-obvious mistakes that most startups and entrepreneurs
make. All these writers teach at General Assembly, and you can catch their
classes this summer and fall.
It’s been an exciting couple of months since we launched this May, and we’re
grateful to the Hong Kong supportive and engaged startup community. We
had a wonderful launch party at Garage Society with over 130 attendees (see
photos on next page!) and heard from many of you post-launch. Since our first
issue, we’re proud to say that we’ve more than tripled the number of magazine
copies and you can get a hold of your own copy of Jumpstart in nearly every
entrepreneurial corner of HK. You can find out exactly where to get your copy
on page 46.
Have a great summer and enjoy working, cooking, and, of course, eating!
Editor-In-Chief:
Yana Robbins
Editors:
Lucy Banks
Designer:
Bobbie Miltcheva
Circulation Manager:
Jamie Bennett
Website Manager:
Rosalyn Smith
Contributors:
Jennie Cranham
Mark Altosaar
Michael Wolczyk
Mush Dinchack
Sandra Wu
Sharon Maloney
Sales:
Gavin Mak
Paul Oddicini
Jamie Bennett
34
36
Marketing Assistant:
Emily But
General Inquiries
[email protected]
Editorial
[email protected]
Cover Photo Credit:
@Pim Photography
Advertising
[email protected]
Upcoming Events
[email protected]
EMERGING FOOD MARKETS
FOUR WAYS TO KILL
YOUR STARTUP
38
BUILD A REMARKABLE
BUSINESS
40
SEO: CONTENT MARKETING
FOR YOUR WEBSITE
42
WHAT’S MISSING FROM HK’S
COWORKING SCENE
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reprinted without permission. The publisher and editors accept no responsibility in respect to any products,
goods or services that may be advertised or referred to in this issue or for any errors, omissions, or mistakes
in any such advertisements or references. The mention of any specific companies or products in articles or
advertisements does not imply that they are endorsed or recommended by this magazine or its publisher
in preference to others of a similar nature which are not mentioned or advertised. Printed by Magnum Print
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