16
JUMPSTART
A Juice Detox Company
INTERVIEW WITH
PUNCH DETOX
TELL US ABOUT YOUR BUSINESS
Punch Detox is Hong Kong’s first juice detox
business, providing organic, vegan, coldpressed juices for Hong Kong people. Our goal is
to fill your body with nutrients, give your body
a rest, and as a result, help your liver, kidneys,
lungs, skin and intestines naturally eliminate
toxins.
JUMPSTART
Our biggest challenge was educating
the public about our products. We were
the first to bring not just the product,
but the concept of juice detox and its
health benefits to Hong Kong.
A Pie Company
INTERVIEW WITH
TAI TAI PIE PIES
WHERE DO YOU SOURCE INGREDIENTS FROM?
WHAT INSPIRED YOU TO CREATE TAI TAI PIE PIES?
Everywhere. Quality is one of our core values, and for
ingredients, this means providing different types of
ingredients to provide a rainbow of nutrients. They can’t
always be found in one place, so we buy from organic farms
such as Earthbound Farms in California and small family
organic farms in Australia. We also source from farms in
northern Thailand as well as local organic farms. Since
produce can be affected by seasonality, we are always looking
for new suppliers to improve our list of farms that we buy
from.
Tai Tai Pie Pies was all based on my passion for pies and
my friends who enjoyed them. They were constantly
telling me I should sell them here in Hong Kong.
My love of pies stems from a great upbringing with
a mother and grandmother who made amazing, sweet
pies for me when I was a child.
After I left the corporate world I took some time
off and relaxed. I was baking for fun and friends
were calling me a Tai Tai – that is where is it all began
with the name! My wife and I then did some market
research and we realized there are not many pie
places out here in Hong Kong. On June 28, 2010 we
founded the company and we had our official launch
in October. It was held at the AWA Holiday Bazaar and
Thanksgiving 2010 was our first big Pie Week.
HOW LONG DID IT TAKE YOU TO LAUNCH YOUR
BUSINESS?
From the beginning when we were holding our own
10-day cleanse program, which included yoga with
Leah Kim and Pilates with Tracy So, to running a fullylicensed food factory, three-day juice detox programs,
and an interactive website with online shopping
functionality – about three years.
Research and development was the most important
component. Relying on the knowledge from our
nutrition classes in Hong Kong and Ann’s culinary
prowess from her days as a fine-dining chef in
Manhattan, we invested heavily in our R&D, creating
different types of delicious juices and effective detox
programs.
We got the feedback of over 200 people to tweak
and perfect the recipes, offerings, and experience,
before fully launching for all of Hong Kong.
TELL US ABOUT THE DISTRIBITION PROCESS
Distribution is daily. We ship either refrigerated or frozen.
Wholesale is frozen, but not freezer-frozen, shock frozen!
They are frozen in a very short amount of time to avoid the
item from being damaged molecularly. It is amazing what
these machines can do. The pies in our shops are kep