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JUMPSTART
JUMPSTART
An Organic Produce Delivery Service
INTERVIEW WITH EAT FRESH
TELL US ABOUT YOUR BUSINESS
Eat FRESH is an organic fruit and vegetable home delivery service. We
launched just over 2 years ago.
We work closely with local organic farms to provide customers with the
finest seasonal organic produce. Our produce comes from farms that are
certified organic by the Hong Kong Organic Resource Center Certification
Ltd., which is accredited by International Federation for Organic Agriculture
Movements.
www.eatfresh.com.hk | [email protected]
WHAT INSPIRED YOU TO LAUNCH
EAT FRESH?
HOW LONG DID IT TAKE YOU TO LAUNCH
YOUR BUSINESS?
The business was founded by some of
our now shareholders - three moms
who were concerned about food
safety and wanted to eat vegetables
that were fresher than the ones found
in the local supermarkets.
They started exploring farms in the
New Territories to source our food
locally. What they discovered was a
whole new world of organic farmers
here in Hong Kong! The three moms
were thrilled when they first tried
the vegetables direct from the local
farms. Everything was FRESH and full
of flavor. As they spent more time with
the farmers, they learned how they
grow and harvest their crops according
to the unique characteristics of their
own land and the local climate.
Inspired by the new variety of
vegetables they had found, they shared
this discovery with friends, and began
offering a vegetable delivery service
straight from the farms. Eat FRESH was
born to meet the increasing demand
for safe and fresh food.
Setting up a business in Hong Kong
is actually not very difficult –as long
as you have a good advisor like an
accountant, the paperwork and
processes are quite straightforward.
It’s getting the word out and building
your brand that’s the hard part.
Martina and I spent a lot of time
networki