platforms, than you are used to. That means they need reliable and fast customer support in case of any technical issues. Look for a platform that provides 24 / 7 support from a knowledgeable‘ in real life’ tech team. Accessibility Features: These are increasingly mandated by some content partners or jurisdictions. You want a platform that can transcribe your audio files, convert audio into text, and provide audio descriptions for visual content for people with visual impairments. Your cloud streaming platform should also have keyboard shortcuts to make navigation easy. CONTROL. Does the potential lack of control and other pitfalls of picking a cloud provider mean you should consider staying on prem or even choose it if you are new to the business? The important message is you must understand the features you need for
It might provide a sweet spot of flexibility, with the back-up of financial and operational stability.
12 EUROMEDIA your business to thrive in streaming and spend whatever time and investment is necessary to pick the right partner.
Meanwhile, on-prem streaming is still quite popular, but the upfront and maintenance costs required to have a robust physical setup increase the competitive gap between smaller businesses that don’ t have the budget and larger businesses that do. The cloud has closed that gap, and cloud is without doubt the way to go.
With a live-streaming cloud platform, you don’ t have to worry about your servers crashing when you have a big hit. Traditionally, you’ d have to buy extra hardware in case you went viral or risk your servers crashing. Maintaining hardware is costly, so having hardware you’ ll only use for‘ just in case’ situations can be a bit of a wasted investment. The cloud makes it easy to scale your resources up and down to meet demand. In other words, only pay for what you use. But it pays to be quick to understand the parameters of your need – cloud flexibility does not always come cheap.
A live-streaming cloud service negates the complexity of installing and maintaining hardware. It does mean those with a fantastic idea, but minimal tech skills can start professionally broadcasting fast. Which is exactly why they should hire some people from the sector to negotiate with the platform providers: more haste, less speed.
Flexibility and not just in the features of the platform. Most cloud video streaming platforms make it possible to integrate and connect your videos with other hosted applications. For example, you can integrate your video platform directly with a video chat service, email marketing software,
TV service provision might not be their trump card.
and video editing software. Transcoding video footage to play it on multiple devices requires a lot of computing power, not many would now have these in-house resources.
SECURITY. Privacy was a significant worry about cloud provision when the cloud was still new and unknown. Now most major cloud providers have invested heavily in providing users with the highest level of security. Thanks to those efforts, the cloud has come a long way and is now very secure.
Having made a diligent assessment based around all of the above, your CFO will still say‘ tell me about the money.’ One of the advantages of the cloud is that most cloud providers can work out a deal that suits the customer both in terms of scale and term. You might pay as you