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ShortsTV sues Google for trademark infringement
Short film entertainment
specialist ShortsTV has issued
legal proceedings in the UK
Intellectual Property Enterprise
Court against Google for
trademark infringement in
relation to Google ’ s adopted
brand name and logo for its
YouTube Shorts service .
ShortsTV says that for the
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last 20 years , it
has become an
integral part of the
film sector and a
leading supporter
of emerging and
grass roots film
talent . Shorts
International , the
ShortsTV holding
company , owns
prior-registered
trademarks of
ShortsTV and
Shorts in the UK ,
the EU , India and
the US , which have
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been used consistently as a brand for over two decades . ShortsTV says it has been instrumental in building and solidifying the term Shorts to mean quality short films associated with the company and its networks .
In late 2020 , Google , under its YouTube brand , started testing and then globally rolling out its TikTok rival service , YouTube Shorts , and using a logo that Shorts TV says is markedly similar to the Shorts and ShortsTV brand logos , which are trademark protected and also offer short-form video services .
When challenged on its use of the similar logo , Google responded by litigating to attack the validity of ShortsTV ’ s existing registered trademarks in multiple jurisdictions , forcing ShortsTV to actively defend its brand and trademarks which have existed in various forms since 2008 .
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“ This is really saddening ,”
says ShortsTV founder and
CEO , Carter Pilcher . “ A massive
company decides to adopt
branding that we consider
almost identical to our own ,
and which we have spent
decades of concerted effort
building into a recognised
and respected name in our
industry , and when challenged ,
they apply to cancel our
trademarks around the
world rather than seek an
amicable resolution . That is
unfortunately the position
ShortsTV faces , and we have
been left no choice but to
pursue this litigation as a last
resort . We hope the Court
will agree that Google has
infringed our trademarks .”
Viaplay acquires Premier Sports
In a move that accelerates its
entry into UK , ahead of the launch
of the Viaplay streaming service
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in the country this autumn , streaming platform operator Viaplay Group is to acquire UK sports streamer and TV channel operator Premier Sports . The transaction values Premier Sports at £ 30m (€ 35.2m ) on a cash and debt-free basis .
Premier Sports ’ portfolio of sports rights complements the rights that Viaplay has previously secured for the UK , and its platforms are available across the UK through long-term distribution agreements with Sky , Virgin , Amazon and Netgem TV . In addition to content and distribution , the acquisition will also deliver synergies with Viaplay in sports production , while boosting Viaplay ’ s local brand awareness amongst viewers .
Premier Sports ’ UK sports rights include La Liga , Scottish Cup , Scottish League Cup and Coppa Italia football ; United Rugby Championship , Rugby Football League and Top 14 rugby ; NASCAR motorsport ; and the Elite Ice Hockey League .
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