july aug | Page 6

News

News

UK commercial broadcasters ITV and Sky have confirmed that Sky Media , Sky ’ s advertising sales arm , will join Planet V , ITV ’ s Broadcaster VoD advertising platform , for a trial period .

Sky Media , the UK ’ s second largest TV sales house , will use Planet V for its on demand content , with agencies and advertisers expected to be able to plan and buy campaigns on Sky ’ s portfolio of channels using the self-serve platform later in 2023 . Sky Media follows Scottish commercial PSB STV , which joined Planet V in January 2023 .
Through Planet V , clients and agencies will now have the opportunity of a single point of entry to plan and buy campaigns across ITV , Sky and STV .

Sky Media to join Planet V trial

Sky will have a bespoke merchandising area for its own inventory , ensuring Sky will
Sky Media , the UK ’ s second largest TV sales house , will use Planet V for its on demand content continue to maintain control over all aspects of its sales on Planet V , while giving buyers the ease and efficiency of using a single platform for planning and buying on demand content .
“ I ’ m delighted to be welcoming Sky onto Planet V - an addressable platform designed and built for TV ,” declared Kelly Williams ,
managing director , ITV Commercial . “ We ’ re bringing efficiencies and targeting benefits to our buyers and advertisers , as well as ensuring our own ” businesses are at the forefront of the rapidly developing programmatic advertising sector . “ As the media landscape becomes increasingly fragmented and complicated , working together will become more and more important , and this new collaboration is the next step in deepening our partnership as we build on [ unified TV advertising metric ] C-Flight ’ s success .”
“ Alongside the rest of the TV industry , we have a strong heritage of collaboration , promoting and protecting our brand safe and trusted credentials ,” stated Brett Aumuller , managing director , Sky Media . Sky and our partner channels have an amazing selection of on demand programming for brands to tap into , using Planet V we hope it makes it easier for brands to add this great content to their campaigns .”
Planet V is the UK ’ s second largest video advertising buying platform after Google , giving advertising agencies access to dataenabled , fully addressable audiences at scale . Launched in 2020 , it offers self-service planning and buying capabilities for more than 1,800 users .
November for Europe launch of Disney + ad tier
Following the successful adtier
launch in the US , Disney +
in the UK will introduce its adsupported
subscription plan in
November , giving consumers
more ways to subscribe than
ever before and the ultimate
flexibility in selecting a
subscription plan that suits
their needs .
From November 1st ,
the new Standard with Ads ,
in addition to Standard
and Premium subscription
plans , will be available in the
following countries : United
Kingdom , France , Germany , Switzerland , Italy , Spain , Norway , Sweden and Denmark . “ The introduction of the ad-supported plan marks the next evolution for Disney + in the UK , as we provide greater choice for our customers and our world-class advertising partners alike ,” stated Jan Koeppen , president of The Walt Disney Company EMEA . “ Disney + continues to set itself apart in today ’ s streaming landscape , offering unrivalled value , genre-defining TV series and blockbuster movies set within a simple and seamless experience .”
Existing customers will remain on their current subscription , which will be renamed Disney + Premium and will have the option to switch to the Standard Plan or Standard with Ads Plan .
Sky awarded rights damages in Ireland
Following successful legal
action taken by Sky , licensee
Co Kilkenny in the Republic
of Ireland has been ordered
to pay € 32,538 in damages
for infringing Sky ’ s copyright
by showing Sky Sports
programming illegally in their
premises .
A permanent court
injunction prohibiting the
licensee from showing Sky
programming in the premises
without the correct commercial
viewing agreement from Sky
Business has been granted
on the grounds that the
Defendant has repeatedly been
infringing Sky ’ s copyright since
2016 .
Sky says it is committed
to visiting every licensed
premises reported by other
publicans and / or organisations
for illegally showing Sky
and have arranged to visit hundreds of pubs each week in towns and cities across Ireland this season .
“ Now more than ever it ’ s important to protect the investment of our customers ,” asserts Sara Stewart , head of compliance at Sky Business .” Businesses that show Sky Sports illegally can leave our legitimate Sky subscribers feeling short-changed . We actively visit thousands of pubs every season to monitor the games they are showing to help protect hardworking Sky customers who are unfairly losing business due to this illegal activity .”
“ Venues who continue to televise content in this way are breaking the law , and are at risk of being caught , which can result in licensees being ordered to pay significant damages and legal costs ,” she warns .
6 EUROMEDIA