MARKETING
8 Steps to a Content Oasis : How to Create Reusable Content for Your Apartment Community
By Ashley Tyndall
Creating fresh , engaging content for your apartment community ' s social media channels , website , and resident newsletter can feel like a never-ending cycle . New ideas are constantly needed to capture attention and keep residents engaged .
But what if you could create content once and leverage it in multiple ways throughout the year ? Enter the magic of reusable content !
By planning content with reusability in mind , you can streamline your marketing efforts , maximize your return on investment ( ROI ), and keep your community consistently informed and entertained .
Here , we ' ll explore 8 steps to create reusable content that keeps your apartment building at the forefront of residents ' minds :
Step 1 : Identify Your Content Pillars
Think of your content pillars as the foundational topics that define your brand and resonate with your residents . What sets your apartment community apart ? Do you focus on pet-friendliness , have a vibrant resident events calendar , or are you committed to sustainability ? These core themes will guide your content creation and ensure consistency across platforms .
Step 2 : Embrace the Power of Evergreen Content
Evergreen content refers to information that remains relevant and valuable over time . Think resident guides to navigating the leasing process , tips for apartment maintenance , or blog posts exploring the best things to do in your neighborhood . This content can be repurposed and refreshed throughout the year , saving time and resources .
Graphic by Olivia Velasco
Step 3 : Master the Art of “ Chunking ”
“ Chunking ” involves breaking down a larger topic into smaller , digestible pieces . For example , a blog post on " Creating the Perfect Apartment Balcony Oasis " could be repurposed into social media posts with specific tips on choosing furniture , selecting plants , or stringing outdoor lights . This allows you to extend the life of your content while keeping your audience engaged .
Step 4 : Think Visually ( But Strategically )
High-quality visuals are essential for capturing resident attention . However , avoid generic stock photos that don ' t reflect your unique community .
Invest in professional photography or videography showcasing your amenities , resident events , and the surrounding neighborhood . These visuals can then be repurposed across platforms and inspire future content creation .
20 | TRENDS JULY 2024 www . aamdhq . org