July 2020 | Page 20

Art mirrors our culture and gives meaning to our lives. It is alarming to think about what the economic crash is doing to the arts. It is so important that we give whatever we can. You can donate directly to support both Berkeley Ballet Theater BBT and Post:Ballet by going to http://www.berkeleyballet.org/donate During these harsh economic times, please donate whatever you can to support the arts

One way I can support the Berkeley Ballet Theater and Post:Ballet is by offering my book STEPS for sale as a fundraiser. The book can be purchased on Amazon or through Bookshop. After Amazon and Ingram get their cut, I only get about $2 per book. I will personally match the total of proceeds raised from book sales and donate everything to Berkeley Ballet Theater and Post:Ballet.

STEPS

My not-so-secret life as an adult dancer and how it impacts my life and business.

Steps is a business book, but it is more than an ordinary business book. It encompasses the concept of business + dance = brand philosophy, and yet the term branding is rarely mentioned. Here, in Steps, I am suggesting that you should not even consider building your professional brand unless you are willing to do the hard work the same way a dancer learns technique, movement and artistry. You can't build a brand unless you are willing to explore excellence.

Steps

for Fundraising!