➲ André van Tonder
and Werner Erasmus
from Hi-Q Ellisras and
Mopani Bande
➲ Christiaan Horn from
AutoZone Ellisras and
Marius Benade from
Midas Ellisras
➲ Roedie du Plessis
from Midas Ellisras
(second from left), with
customers Llewellyn Fox,
Nicolene van der Merwe,
Joël van der Merwe,
and customers to be
Nicole and
Johan van der Merwe
➲ Gerhard Lötter
and Chris Barnard
from VIB Auto
Electrical
➲ The winner of the solo ride in a Legends car in
November 2014 was Cuan McCabe from AutoZone Ellisras.
Cuan was ably assisted in the quiz show by his father Hilton
McCabe. The McCabe’s told aBr that this was their first
Partinform event, and they appreciated the invite because
they found the show informative and well organised
| words in action
57
july 2014
The aforesaid purpose of Partinform is
to increase market awareness of Quality
Branded Product, and by so doing
encouraging the use of these products by
parts resellers, workshops, fitment centres,
and all the players in the automotive
aftermarket, for the mutual benefit of all
concerned. Partinform is also a great forum
for people to share their experiences, learn
about new products being launched, and
to assist in the selling and fitment of these
quality branded parts. And so, on the
evening of 18 June, with the assistance of
the generators, the show went on, and an
informative time was had by all. And there
was another metaphor to be found in the
situation, because the contrast between the
hard working entrepreneurs and employees
of the automotive aftermarket businesses;
compared to the quasi-state institutions such
as Eskom is stark, and sobering. And it was
not lost on me that the good folk of Ellisras
with whom I was interacting, are the guys who
keep the machinery going, and the vehicles
moving, and whatever else is necessary to
prop up the economy and maintain it on an
even keel, in a productive and noteworthy
way. On the other hand, the Medupi power
station represents the other side of the coin,
and the not so good folk from Lephalale
who represent the state sponsored side of
the economy, and things such as graft and
inefficiency.
With this in mind, I looked at the gathering
and I was pleased, because this represented
the righteous people of our land, and who by
the sweat of their brow carry an enormous
burden, uncomplainingly and with a smile
on their face, as they pull the plough of an
increasingly large gravy train. It was with this
in mind that I decided to focus on the people
rather than the product in this issue of aBr,
and to praise them with pictures.