Midas franchise
| by Tristan Wiggill
Dynamism
in the dunes
➲ The Midas wing at the Windhoek branch
CYMOT (derived from CYcle and MOTor spares) is a privately owned Namibian company, which was founded in 1948.
Since then it has grown to become a leader in supplying quality products to its customers through its distribution
network of branches within Namibia as well as in South Africa and Angola.
With so many years of history,
further enhanced by a young and
dynamic team led by Axel, it’s no wonder
the Cymot Midas brand has become a
household name.
- Gerhard Braun; Midas franchise director
➲ aBr saw the CYMOT machine in action during the 2013 CYMOT Tradeshow
A
s the registered franchisee of Midas
- since 1986 - for Namibia and the
southern area of Angola, CYMOT has
an affiliation with the National Automobile
Parts Association (NAPA) of South Africa.
This affiliation gives it significant buying
power, with the Midas division establishing
itself as the market leader where quality
automotive spare parts and accessories are
concerned. The extensive product range
carried by CYMOT Midas covers just about
all domestic passenger and commercial
vehicle types.
CYMOT is, amongst others, the sole
Namibian agent for world brand automotive
products, including the likes of Exide
batteries and Bosal car exhaust systems, roll
bars and tow bars, Fram filters and Monroe
shock absorbers, to name a few.
Product replenishment is done from a central
warehouse via a sophisticated process
within 24 hours, so that the correct product
is available at the right place and at the right
time. CYMOT also utilises an advanced
system for the sourcing and ordering of new
products to ensure that the latest products
can be offered to its customers.
The CYMOT product range includes over
25 000 line items, which are grouped
under the divisions; Midas automotive
spares and accessories, Greensport
fishing, cycling and outdoor gear, Tooltech
workshop tools and equipment, Namsafe
personal protective equipment and Colour
Perfect automotive refinish products.
“We pride ourselves that our trained staff
offers superior customer care and go
the extra mile in advising and assisting
the customer to choose from a variety
of quality products,” says CYMOT CEO
Axel Thiessen. “If you think quality
products and friendly service, you think
CYMOT,” he adds.
Thiessen says CYMOT’s biggest asset is
its people and it continuously endeavours
to provide the training and support for
every staff member to grow and realise
his/her potential.
“The workplace environment is structured
to ensure safe and healthy working
conditions where the individual employee
is encouraged to pursue his or her
ambition,” he explains.
| words in action
42
july 2014
➲ Celebrating the 64th Anniversary
of CYMOT and the brand in Namibia,
management recently decided to include
the registered trade mark logo and the
lettering “Since 1948” with the CYMOT logo
Thiessen believes that the young
management team is dynamic and well
qualified to lead the company towards
achieving its objectives and says significant
emphasis has been placed during the last
number of years on succession planning
and manpower development.
With a strong brand behind it
and with years of experience to
boot, there is little to suggest
that the CYMOT Midas success
story won’t continue.