July 2014 | Page 2

A Passion for the Automotive Industry It is a bond forged from a very young age. I bet if I asked you what was your first car you would be able to answer me in an instant. How many of your happiest BCE consulting memories include a car? I f you have been lucky enough to own a new car you will remember that “new car smell”, and the excitement of finally receiving it from the dealership. Call us what you will, car enthusiasts or petrol heads we all have one common passion, the love of the automobile. The practical vehicle owners will think of it as only a means to get from one place to the next. There is much more to owning a vehicle. We read about them, think about them and ultimately buy them. Buying a car is not just about performance, styling, price and reliability but also about how it makes us feel. A worldwide automotive industry has been founded upon this passion for all things with engines and wheels. There are more choices and accessories than ever before. The way a car makes you feel is just as important as the price and build quality. We are all individuals and our vehicles a reflection of who we are. It will probably be the single biggest spend you make aside from owning a home. We consider many practical factors when buying a car, new or used but ultimately it is that “feeling”, a sense of desire that is the overriding factor in our decision. Expensive, cheap, old or new they always stir and emotion within. It is this very passion that we at BCE Consulting share with you. And if your are not a petrol head then we invite you to spend some time with us so we can show you why we are so passionate and our business and customers mean so much to us. It is this passion that has fueled the exponential development of the very object that we desire so. It is a vibrant and evolving environment where OEM’s and component manufacturers combine skills and innovation to produce these dream machines. Our industry is supported by Government and within the APDP environment, although not perfect, we all contribute toward value add and growth of our industry. The BCE family shares your passion for all things automotive, we support the OEM’s and component manufacturers to ensure compliance so that you can do what you do best, build the objects of our desire. It is our passion and tireless commitment to that which we hold dearest that will make a difference to you, your employees and ultimately your customers. The automotive industry contributes 6% towards the national GDP in South Africa. An amazing feat taking into account how global our industry is and the challenges we face in a developing country that has come so far in such a short period. Our team are proactive and where possible provide meaningful feedback to the DTI so that the program can be refined where possible. Combined we have in excess of 50 years automotive experience and a track record that speaks for itself, just ask our existing clients. Together we can grow and sustain this industry and continue our love affair with vehicles!