The inside advantage
Costco’ s health and beauty buying team is always monitoring the market for developing trends and top products, so members can make purchases with confidence. Australian startup re’ drinks stood out straight away.
“ re’ drinks found an untapped niche in the market, moving ingestible collagen from a shot, powder or capsule to a ready-to-drink format,” explains Costco buyer Rafaella Grech.“ This makes it a more affordable option for our members, without compromising nutritional quality and value.”
Each can of re’ drinks’ Sparkling Collagen contains 15 grams of hydrolysed collagen per serve – giving members the maximum daily dose recommended by medical experts in one convenient package. The beverage is also sugar-free, gluten-free and boasts a three-star health rating, making it a tasty alternative to other beverages.
“ We wanted to make it easy for people to do good for themselves every day, so we opted for a quality source of bovine collagen, meaning our product tastes great and delivers the maximum benefit,” explains Sharon Winton, Head of Marketing at re’ drinks.
“ The innovative ready-to-drink format makes consumption easy for an‘ on the run’ collagen fix – perfect for busy members,” Grech adds.“ And the flavour is outstanding – another factor that sets re’ drinks apart.”
To get the taste and nutritional balance right, Winton says re’ drinks worked with a panel of medical and nutritional experts, while also ensuring that every batch is third-party tested for quality and consistency.
“‘ It was an iterative product development process,” she explains.“ re’ drinks is a beverage that is scientifically proven to be good for your body, skin, hair, nails and overall wellbeing, but also tastes great. Plus, it’ s convenient and it’ s great value.”
Jiyan Dessens is a health and lifestyle journalist and the editor of the Connection.
COSTCO CONNECTION
Find re’ drinks Sparkling Collagen Drink 12 x 330ml Item 189672 in most warehouses.