CONTENTS
FASHION NEWS 3 What is happening in fashion now ?
EXPLORING CULTURE 5 We can all see different cultures around us , but what happens when we take a deeper look ?
MAP OF GAB 8 Find the peculiar words and phrases originating from around Great Britain on the map
BEST BRITISH BUYS 9 Find out what will be the next generation staple pieces for British fashion
ANTI STREET STYLE 11 Should we follow fashion ?
FUTURE ICONS 13 We can ’ t predict the future , however we can collate a list of who we feel are up and coming
STEP INTO COLOUR 15 Dress to impress this summer as colours across the spectrum hit the runway
UNISEX BEAUTY 16 Essential winter products for men and women , find the bargain buys
REVOLT OR SOCIAL HALT ? 17 In search for anti-establishment , young creatives
CONSUMERISM ADDICTION 19 Forget about cigarettes and alcohol , our generation have got an addiction and it ’ s shopping
AGING GRACEFULLY 22 What happened to aging gracefully ? It got old
FAITH IN FASHION 23 Religion and street wear combined to define the new British Heritage
GENTLEMEN AESTHETIC 33 Will the next generation of men ’ s fashion encapsulate the untapped modern man ?
BEST DRESSED MEN 36 Read about where you can find the best-dressed men in London
MR MODERNITY 37 A new feminine silhouette for the new urban modern man
REMEMBERING TODAY 45 We look to the past for inspiration but see what we are contributing to future generations
BRITAIN ’ S DESIRABILITY 47 Find out what is so appealing about British fashion
LADY OF LEISURE 49 Take a stroll through city life
FASHION WEEK EXTINCTION 55 Has Fashion Week lost its purpose ? Read it first hand from the professional
WWW DOWN THE LINE 57 How the birth of the Internet opened the floodgates of communication
TWIST AND TALES 59 Walking through wonderland and down the yellow brick road , we explore the stories that shaped our British childhood homes
DIY 67 We look at the ingenious combination of budget goods and unique works of art
EXHIBITION REVIEWS 68 A review of ‘ Only in England ’ & Michael O ’ Connell : The Lost Modernist
EVENT DIRECTORY 69 Your ultimate guide to what ’ s on this coming season
TAKE THE THRONE 71 Here is a new royalty emerging , here is your guide to becoming a ruling Icon
JUICEBOX ’ S MANIFESTO 72 Our declaration of British rules