JUICEBOX
H & M X Balmain
As we all know H & M love surprising us with which amazing fashion label they will collaborate with next . So it ’ s to no surprise that whilst the BMA ’ s were still in play , creative director of Balmain Olivier Rousteing announced that Balmain will be the next name to produce a collection with H & M . He walked the red carpet with Kendall Jenner and Jourdan Dunn who were both wearing outfits from the future release . The collection has a slight military feel with its straight lines and patterns . H & M released a teaser video on their instagram which confirms the collaboration and the date of the release so check it out . Words from Olivier himself on the collaboration : “ I want to talk to my generation : this is my main aim as a designer . H & M allows me the unique possibility of bringing everyone into the world of Balmain get a piece of the dream and create a global # HMBalmaination : a movement of togetherness , fuelled on a hashtag . The collaboration felt extremely natural to me : H & M is a brand that everybody connects to . It calls for unity , and I am all for it ”
The collection will be released on the 5th of November this year so be sure to get there early .
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