Juicebox Girls. Summer 2014 | Page 37

Japanese designer Junya Watanabe sent his avant garde collection down the runway with Puma trainers for the Spring / Summer 2014 collection and Moschino chose colourful Nike Air Max trainers over their normal bright high heels . Valentino have created studded , pink lacy trainers , staying true to their signature design aesthetic . Raf Simons showed sneakers at Dior , and Karl Lagerfeld followed suit at Chanel , when he sent every single one of his models down the catwalk in lace-up sneakers at the Chanel couture show in Paris in January . Cara Delevingne , one of the biggest street wear inspirations was pleased saying " I hate high heels more than anything .” Numerous other celebrities have been seen sporting the trainer trend such as Rihanna , Rita Ora and Beyonce .
The trainer obsession is further seen in celebrity culture with Kanye West ’ s design collaboration with Nike to create the ‘ Air Yeezy ’ although since the disaster of the delayed release and then unexpected drop on twitter , he ’ s left Nike and closed a $ 10 million deal with Adidas .
If you still haven ’ t tried the trainer trend , our advice to start off is to wear the classic original white high top Converse first , before wearing the bolder brands like Nike , Adidas and New balance . Whatever the colour make sure to keep them clean and ‘ boxfresh ’.

Sneakerness

If you ’ re someone who loves your trainers and like knowing your friends won ’ t be wearing them , check out sneakerness . com . A sneaker convention that travels Europe to bring you an exhibiton of trainers that aren ’ t sold in your typical high street stores , to buy or sell your own . The four cities they regularly visit , are Amsterdam , Zurich , Vienna and Cologne , last year they extended their tour to Warsaw so if we are lucky enough hopefully they will soon come to London . They have a special “ ladies corner ” so don ’ t fear that you ’ re only going to be stuck with the huge male sizes .
If you like to keep up with the freshest sneakers you should also check out Sneakerpedia on Facebook .
Raf Simmons XAdidas collection
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