What seems to be the new hotspot to shop when your student loan drops - Berwick Street is a growing destination for male shoppers interested in independent and locally owned brands . JUICEBOX Art Director , Georgia Medley takes a stroll through to see what is attracting the “ Boy About Town ” in the heart of Soho . From unique cuts at Oliver Spencer to oversized urban streetwear at ONE by ONE , this is the ‘ go to ’ if you don ’ t want to be looking like every other Tom , Dick and Harry on the high street . Passerby ’ s come in the form of quirky art students , stylists , tattoo artists , graphic designers and your general creative , who all play a part in setting the scene for it ’ s niche market .
OLIVER SPENCER 81 BERWICK ST
First stop , Oliver Spencer ! “ Oliver Spencer is a man and a fashion brand . Oli the man , is a designer , a self-taught tailor , a switched-on , hands-on creative . The brand is an expression of modern man ; his tastes , his touch , his style .” With half of the line made in the UK , there is no question Oliver Spencer is a British brand with hints of British heritage incorporated within his designs . Quality fabrics . Modern fits . Old-school construction . Characteristic details . Exquisite craftsmanship . The recipe abides .”
Authenticity is something displayed in the interior of the Soho store . Some of Oliver Spencer ’ s accessories are kept in laboratory glassware just as if his designs are his scientific experiment , with a Pixar-style lamp at the counter . His interior certainly parallels the clothing - it is for the modern man who can think outside the box and wants to be set apart .
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