JPH & Co Real Estate JPH & Co. Real Estate Pre-Listing Information Pack | Page 19

JPH & Co. Real Estate
How to choose your agent?
Choosing the agent is the most important decision when selling your home.
Taking the legal requirements fr granted, there are many things that can, and should, influence
your choice of agent. Important criteria to consider:
The agent themselves. Experience, integrity and the profile of the company for which the agent
works is paramount. Also consider their results in the current market.
Trust: Research shows up to 90% of sellers use the recommendations of friends and family to
select their agent. This can be a great indicator.
Knowledge: The agent should be able to justify the valuation price with supporting evidence
including recent, comparable sales.
Market reach: Is your agent able to bring relevant buyers to your property? Do they have a
history of effective property marketing? Overall, choose your agent first and THEN work with that
agent towards establishing the correct market value.
What this means for you?
Choosing an agent you feel comfortable
with and you feel listens to you is the
most important step in selling your
home. From there, open communication
during the selling process is important
in achieving a result you are hoping for.
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