JOY FEELINGS MAGAZINE 36 pages | Page 9

controlled by Michael Bloomberg, the majority shareholder of Bloomberg LP, which owns Bloomberg News. Health spending will need to rise over the next few years, as the population grows and ages, Gaviria said. Colombia spent $432 per capita on health in 2011, according to the World Bank, compared with about $1,121 per capita in Brazil and $8,608 per capita in the U.S. Gaviria said he wants to attract generic drugmakers from Korea and India to enter the Colombian market, to boost competition.