Joomag Case Studies - Warner Brothers Brazil - Page 5

Results With Joomag Warner Brothers was able to launch its first digital magazine and achieve all the set content marketing goals: • Thanks to its availability on multiple desktop and mobile devices, the magazine experienced a notable increase in audience reach. • Conversion rates were boosted as the publication saw a significant increase in sales-accepted leads. • Content engagement numbers peaked, showing increases in unique views and average session durations. Bounce rates decreased. • Production costs for the magazine were drastically cut, click rates soared with each subsequent view, and email campaigns were much more effective when paired with Broadside’s distribution schedule. • Customers unanimously praised the sleek new design of Broadside, furnishing the online publication with perfect review scores across the board. When “good enough” is simply not enough, you should do as WBHE in Brazil did: go with Joomag!