Joomag Case Studies - Warner Brothers Brazil - Page 4

Solution WBHE in Brazil found Joomag. As a digital publishing platform, Joomag offers an end-to-end web solution for publishers to create and distribute interactive publications. Its easy-to-use, intuitive online editor delivered a solution to the WBHE Brazil team that went beyond their expectations. The Joomag platform imbued Broadside with an entirely new look and feel. Yet this was just one improvement. Other key benefits included rich interac- tivity and the ability for the Brazilian subsidiary to promote new WBHE releases directly from the magazine. And Joomag’s Customer Support team played a major role in the successful digitization and launch of the publication. The WBHE team in Brazil was easily able to distribute the magazine to readers by conducting a custom email marketing campaign. Joomag’s analytics enabled the team to track the new magazine’s performance. Vinicius Iwashita, Marketing Coordinator at WBHE Brazil, said, “As a new venture into a new market, Joomag was able to provide the solutions and support needed to help launch our first digital magazine. We couldn’t have done it without their wonderful support.”