Joomag Case Studies - Warner Brothers Brazil - Page 3

Challenge Warner Bros Home Entertainment (WBHE) in Brazil, a subsidiary that produces home entertainment to consumers, wanted to leverage the best of technology to distribute information to its clients on a monthly basis. Initially, WBHE Brazil was using a paper-formatted magazine, Broadside. However, the publication was expensive to produce and exhausted the monthly budget. A digital format would be the ideal solution; all WBHE Brazil needed was an all-in-one solution to create, distribute, and track the content. Goals Print to digital transition: WBHE in Brazil wanted to convert Broadside to a digital format. Interactive content creation: A new, appealing look for the magazine would be needed in order to engage readers and provide interactivity. Streamlined email marketing: WBHE in Brazil sought to integrate their online content with their email marketing campaigns. Distribution: Broadside would also need to be delivered in an easy, yet engaging and intuitive way. Analytics: And to track its audience’s behavior, WBHE in Brazil would require detailed user-behavior statistics.