Joomag Case Studies - Warner Brothers Brazil | Page 3

Challenge
Warner Bros Home Entertainment (WBHE) in Brazil, a subsidiary that
produces home entertainment to consumers, wanted to leverage the best
of technology to distribute information to its clients on a monthly basis.
Initially, WBHE Brazil was using a paper-formatted magazine, Broadside.
However, the publication was expensive to produce and exhausted the
monthly budget. A digital format would be the ideal solution; all WBHE
Brazil needed was an all-in-one solution to create, distribute, and track the
content.
Goals
Print to digital transition: WBHE in Brazil wanted to convert Broadside to a
digital format.
Interactive content creation: A new, appealing look for the magazine
would be needed in order to engage readers and provide interactivity.
Streamlined email marketing: WBHE in Brazil sought to integrate their
online content with their email marketing campaigns.
Distribution: Broadside would also need to be delivered in an easy, yet
engaging and intuitive way.
Analytics: And to track its audience’s behavior, WBHE in Brazil would
require detailed user-behavior statistics.