For Cillah Hall, founder of Gazelle STL, a top-line women’s magazine was
the perfect opportunity to reach out to a community whose goals and inter-
According to Hall, women are bonded by the problems they share; relation-
ships, for example, or finding a healthy balance between one’s work and
personal life. Gazelle STL was quickly transforming into a national brand via
print, but needed new and innovative ways to keep pace with its rapid
A digital transition: Hall intended to supplement her existing print business
model with a digital component so readers could access content instantly.
Interactive content creation: adding interactive features to the magazine
would also be necessary to bolster reader engagement.
Effective distribution: to extend its reach to a mass audience, Gazelle STL
needed a way to notify subscribers whenever it published a new issue.
Analytics: And to gauge reader activity/interest, the magazine would need
comprehensive tracking analytics.