Interactive content creation: any publication containing property listings
would need to engage customers via interactive elements in order to ele-
vate the home buying experience.
Simple yet powerful distribution: to satisfy both its clientele and corporate
staff, Century 21 sought effective distribution tools for their online content.
Updatable content: real estate information is constantly changing. The
Century 21 staff understood that digital content was a better option than
print since the former could be updated in real-time.
Tracking analytics: detailed metrics would be essential for measuring both
employee and customer interest, especially from digital newsletters.
Jim D’Amico, a broker owner from the Century 21 North Shore/NS Group,
researched numerous digital publishing platforms and found that Joomag
was the best fit.
Its centralized, integrated software meant the real estate franchise compa-
ny could create, distribute, and track their digital content from a single
platform. Moreover, the platform’s flexible Crater™ Editor allowed for
unprecedented interactivity, enabling Century 21 to supercharge its content
with interactive media such as hotspots and hyperlinks.
As housing prices continued to fluctuate, Century 21 was able to adjust the
information in their digital brochures accordingly. Though impossible with
print, it was entirely viable on Joomag’s online platform.
Century 21’s distribution strategy was entirely reworked as well. With
Joomag’s custom email campaign feature, users could design and launch
their own mailing campaigns and deliver content to staff members and