Joomag Case Studies - Century 21 - Page 4

Goals Interactive content creation: any publication containing property listings would need to engage customers via interactive elements in order to ele- vate the home buying experience. Simple yet powerful distribution: to satisfy both its clientele and corporate staff, Century 21 sought effective distribution tools for their online content. Updatable content: real estate information is constantly changing. The Century 21 staff understood that digital content was a better option than print since the former could be updated in real-time. Tracking analytics: detailed metrics would be essential for measuring both employee and customer interest, especially from digital newsletters. Solution Jim D’Amico, a broker owner from the Century 21 North Shore/NS Group, researched numerous digital publishing platforms and found that Joomag was the best fit. Its centralized, integrated software meant the real estate franchise compa- ny could create, distribute, and track their digital content from a single platform. Moreover, the platform’s flexible Crater™ Editor allowed for unprecedented interactivity, enabling Century 21 to supercharge its content with interactive media such as hotspots and hyperlinks. As housing prices continued to fluctuate, Century 21 was able to adjust the information in their digital brochures accordingly. Though impossible with print, it was entirely viable on Joomag’s online platform. Century 21’s distribution strategy was entirely reworked as well. With Joomag’s custom email campaign feature, users could design and launch their own mailing campaigns and deliver content to staff members and clients instantly.