Joomag Case Studies - Century 21 - Page 3

Challenge With so many employees and departments comprising its vast workforce, Century 21 needed a centralized and efficient way to keep everyone in the loop. Any new information regarding sales or mergers and acquisitions, for example, would have to be relayed to corporate staff and agents in a timely manner via newsletters highlighting: • Properties sold in a month • New offices, facts, networking nights, events, etc. • Mergers & acquisitions – pictures of new offices, signage, detailed info about company/history • Agent spotlights - agent headshot and contact info with Q & A’s • Welcoming new agents – announcements • Vendor spotlights – Community Connections • First closings – agent’s name and sale price • Agent praise – agent name and office • Agent news – marriage, baby, awards, etc. • Leadership conferences • Agent work anniversaries • Agent birthdays • Grand openings or networking events – flyers • Announcements • Community Connections directory Of course, the company's enormous client base was also a priority. Century 21 sought to digitize its flagship “Moving Guide” for clients buying or selling properties. The new “Online Moving Guide” would include tips for saving money and time during a move in addition to company ads from vendors (as a part of the Community Connections program).