Joomag Case Studies - Better Business Bureau - Page 5

Results Going with Joomag let the BBB and Torch Talk maintain their current audiences while gaining new ones. Both had capitalized on the power of their well-known brand and maintained their reputation of being there for their readers. How did readers react? They were getting more engaged with the digital content. Torch Talk’s new and improved interactivity resulted in significant increase in unique views and average session durations. Bounce rate has notably decreased. Joomag isn’t just for new businesses dipping their toes into the waters of digital publishing. An established brand such as the BBB can easily transi- tion to it, maintaining its current audience while also attracting new ones with the power of ample interactivity.