Joomag Case Studies - Better Business Bureau | Page 5

Results
Going with Joomag let the BBB and Torch Talk maintain their current
audiences while gaining new ones. Both had capitalized on the power of
their well-known brand and maintained their reputation of being there for
their readers.
How did readers react? They were getting more engaged with the digital
content. Torch Talk’s new and improved interactivity resulted in significant
increase in unique views and average session durations. Bounce rate has
notably decreased.
Joomag isn’t just for new businesses dipping their toes into the waters of
digital publishing. An established brand such as the BBB can easily transi-
tion to it, maintaining its current audience while also attracting new ones
with the power of ample interactivity.