Google App Re-engagement research ( 2015 ), base : N = 1200 respondents with apps in one of three categories : shopping , restaurants & takeaways , travel & holidays
Research Background : Google partnered with Ipsos MediaCT on the Consumer Mobile Apps Study to uncover consumer smartphone app acquisition and usage behaviors . Online survey was conducted Sep . 12-22 , 2014 in the U . S . among 8,470 smartphone users aged 18-64 who have used any smartphone apps in the past 7 days and have used Entertainment , Finance , Gaming , Local , Retail , Social , Tech , or Travel apps in the past 30 days .