Content & Design
Enhance user experience with appropriate content , tone of voice , visual design , the subtle use of motion , or ways to discover - and avoid dead-ends .
“% of app users say attributes that are associated with their frequently used apps : Always has new content ( 45 %); Appealing app design and aesthetic ( 57 %).”
U . S . Consumer Mobile Apps Study , 2014 , Google / Ipsos MediaCT
Content is used instead of a traditional home screen to engage users immediately
Some apps have decided to substitute a traditional home screen with a screen of content that engages the user immediately , gets them interacting and sampling immediately , and experiencing its inherent value immediately . ( See image 30 )
User can discover new content or products via an Infinite stream ( scrolling with no dead-ends )
Engaging apps with large volumes of content or messages ( e . g . media or social media ) could provide a content stream that can be scrolled
image 30 infinitely , to engage the user as they desire , with no dead-ends or interruptive ‘ next screen ’ actions .
Return user can quickly view recent / historic content , searches , or transactions
Let return users to quickly view their content or transaction history , e . g . recent content , or last- 10 items , or transactions in last month , etc . Apps can store this data , so expose it for the users convenience ( and not expect them to search for it ). ( See image 31 )
Return user can set alerts for items or searches ( e . g . triggered when its availability or price status changes )
Let return users to set alerts to keep them informed of a change in status - e . g . in availability or price - in items they ’ ve searched for or viewed . This is convenient for users and negates the need for them to keep returning to search for or view the same things .
Return user can 1-click repeat a historic transaction ( for ultimate convenience )
Enable return users to 1-click repeat a previous transaction , for the ultimate in buying and booking convenience . The app could pre-populate all data - except CVV number - and if it ’ s a booking , new
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