MEASUREMENT
If ID card is requested , an option to scan it is displayed ( e . g . passport or driving license )
For the same reasons and benefits of providing users ’ with the option to scan payment cards , some businesses / apps - such as airlines , car hire , insurance , loyalty schemes , etc . - could capture ID card data by enabling users to scan their passport , driving license , etc . to capture mandatory ID . This would provide greater user convenience and speed them through the funnel .
MEASUREMENT
# payments per option ( card type or express payment type )
# users that scan ( payment card and / or ID card )
Funnel reports : % of visits going to the next step in the process
Functional Errors : type and number of payment defects ( to be fixed ) image 25
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