The focus at this stage is to help users progress through each checkout stage with minimal effort , with sufficient reassurance , and to convert without hesitation .
42 % of all mobile sales generated by the leading 500 merchants in m-commerce in 2014 will come from mobile apps .”
Internet Retailer 2015 Mobile 500
“% of category apps users who have made app purchase in the last 30-days on products , services , and subscriptions : Retail ( 50 %); Travel ( 44 %); Local ( 48 %); Technology ( 65 %); Finance ( 38 %).”
U . S . Consumer Mobile Apps Study , 2014 , Google / Ipsos MediaCT
User is reassured at all checkout stages by relevant messaging that encourages them to proceed to the next stage ( without hesitation !)
Provide visible and clear messaging specific to this stage of their transaction journey , which reassures and encourages them to progress to the next without hesitation . For example :
Basket : secure checkout , first time shopper discount , spend £ X more for free delivery . ( See image 21 ) image 21
Personal & Address Details : free delivery , premium delivery options , or pre-paid returns .
Payment : confirmation of the payment options available , payment security employed , costs displayed in a simple and transparent way . ( See image 21 )
Checkout & Confirmation : customer support options and availability , e . g . self-service ( videos , demos , FAQs , forums , etc .) or live support ( email , web chat , click-to-call , etc .)
Basket
At the basket stage we need to nudge them towards either checkout ( to convert ) or continue shopping ( to increase average basket value ). It should clearly confirm all items added and costs ( itemised and total ). You should also consider : enabling users to edit items ; and cross-selling products ( e . g . recommended items ) or services ( e . g . finance available ).
User can edit key product attributes ( e . g . for a product : colour , size or quantity )
Enable users to change their minds and edit product attributes - e . g . colour of a dress , size of
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