Mobile App UX Principles
This paper is a conversion optimisation framework tailored to “ Smartphone ” mobile applications ( not tablet applications ).
Adopt Use Transact Return
It defines the key principles and considerations - i . e . the important things to think about - when assessing Smartphone apps , in order to identify what and how to improve the user experience , optimise conversion and better measure app performance .
Remove roadblocks to usage
Splash , Tips & Onboarding
Make conversion decisions simple
Provide the ultimate in convenience
Self service , engagement and delight
Search Basket Your Account
While this paper can inform the creation of a new app , it is intended for the optimisation of existing apps . |
Homescreen & Navigation |
Product & Service |
Personal & Address Detail |
Passes & Redemption |
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Sign-up / in & Permissions |
Cross Device & Offline |
Payment |
Content & Design |
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Checkout & Confirmation |
Widgets & Notifications |
Usability Hygiene : What to do , and not do
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