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GE Introduces Monogram Column
Refrigerators To Match Anyone’s Home
Design and Lifestyle
Kitchen renovations historically have revolved
around your wide-open refrigerator and freezer
space, which were always one unit. The
problem? This doesn’t align with how people
live anymore; how they cook, entertain or want
their kitchen to be designed. The solution: GE
Appliances Monogram® Columns.
“Kitchen design today is all about customizing
the space to match a homeowner’s lifestyle, and
refrigeration and freezer appliances traditionally
haven’t offered the flexibility to do this,” said
Michael Mahan, General Manager, Monogram.
“New Monogram Columns make it possible
for homeowners to seamlessly split up the
refrigerator and freezer and install them hidden
in plain sight, in the places that make the most
sense for their kitchen design and lifestyle
needs while providing a uniform look.”
For the chefs who only keep fresh foods on
hand, two refrigerators in the main hub of the
kitchen might make more sense, with a freezer
tucked away in a pantry. Or, for large families
who meal prep for the week, having equally
large refrigerator and freezer columns would
be the most important. The opportunity to mix,
match and relocate knows no bounds.
Sophisticated Design Features
Monogram focuses on using high quality
materials, and with that comes better design.
For a customized look, Columns offer adjustable
panels and flush installation for both the
refrigerator and freezer to ensure the design
blends in perfectly with cabinetry, guaranteeing
a seamless look, every time. Matching panels
allow the Columns to virtually disappear.
Columns are also designed to fit the space
of a traditional built-in refrigerator, making
them perfect for retrofit installations. Retrofit
capability allows homeowners to replace a 48”
or 42” built-in refrigerators with two columns: No
cabinet or electrical modifications necessary.
“Monogram Columns are designed to look
as good inside as they do on the outside,”
said Mahan. “Ramp-up LED interior lighting
throughout the fresh food and freezer
compartments make the interior look spacious,
inviting and clean.”
Additional luxury features include:
• Aluminum extruded touch points
• Full extension, soft close drawers
• Temperature-controlled drawers that offer
added storage flexibility for items like deli,
fruits and vegetables
• Nano-coated, spill-resistant glass shelves
with aluminum trim
• Autofill pitcher that automatically refills cold,
filtered water to be ready on demand
(premium refrigerator model only)
• Freezer icemaker and full-extension drawer
with removable bin
GE Appliances has expanded its wholly-owned
subsidiary plant in Selmer, TN, specifically for
this new product line. Monogram Columns will
be available in October 2017 in both refrigerator
and freezer models, with the option of stainless
steel or custom panels.
Learn more at monogram.com.
10
HVACR Leaders • May 2017