John Henry COMMUNICA Issue Three | Page 24

COMMUNICA | No.3 Mayfair is home to many luxury fashion houses and iconic haute couture shopping A t the very heart of the London borough of Westminster is Mayfair, one of the city’s finest residential areas and one of London’s most attractive villages. Whether you know it as the most expensive square on the Monopoly board, or because in Ian Fleming’s novels, it’s where James Bond bought his signature triple-banded ‘Commander’ ‘Turkish’ blended cigarettes, Mayfair boasts considerable international prestige as a destination for internationally rich and famous. It is also one of London’s most photographed districts partly because of its luxurious and spacious Victorian and Edwardian town houses, demarcated by black-painted railings and immaculately kept Rhododendron, Pansy and Azalea planter boxes. Named after the annual ‘May Fair’, a popular event held in the district’s Shepherd Market in the mid-tolate 18th Century, the area now boasts a world-fa mous array of five star luxury hotels including Claridge’s; The Art Deco chic rertreat famed for its Houses frequently exchange for prices in excess of £12m 24 | afternoon teas and its restaurant which was once steared by Gordon Ramsay, the glitzy-signed Ritz Hotel in Green Park and the Grosvenor House Hotel, once the family home to the Duke of Westminster, whose family’s name is Grosvenor. From a retail perspective, its haute couture stores include Fortnum and Mason and the famous Burlington Arcade – an airy, oak-window fronted and tiled floored Victorian runway shopping arcade which runs to Bond Street from Piccadilly through to Burlington Gardens. The arcade’s shops include luxury fashion brands like Cartier, Rolex and Church’s. With people living and working in the magnificent terraced and town houses that frequently exchange for prices in excess of £12m. As a district, Mayfair is situated near Hyde Park Corner, to the South-West of Regent Street and Oxford Street, encased by Green Park to the south and Park Lane. Mayfair is also but a stone’s throw from Buckingham Palace, Soho and Chinatown. And on the edge of the district, sits the Embassy of the United States of America in Grosvenor Square. Some of history’s most influential characters have also lived in the district; such as Benjamin Disraeli, who lived in Curzon Street; Sir Robert Peel, who was also responsible for the creation of the Metropolitan Police Force; Prime Minister William Pitt the