COMMUNICA | No.3
“About 85 per cent of people in the UK now own a
smartphone, so it’s important that we try to find new
ways of communicating with such a large audience
with new ideas.”
And as well as the introduction of the Inmystreet
initiative improving public communication, it also
has benefits for the John Henry Group clients, says
Martin.
“With a fair amount of traffic visiting the website
to view information in relation to the works in their
street, we are also able to offer clients an opportunity
to ‘lead generate’ by placing calls to action on the
website which automatically allows their target
audience to subscribe to broadband services that
might be offered.
“For example, the trial we are currently conducting
with a major client has allowed us to allocate the
client branding on a space on each job page, which
allowed the inbound enquiries from members of the
public to be directed to Inmsytreet.info and then
‘bounced on’ to a client’s online subscription page it’s very simple but very clever and we feel it could
become a really powerful marketing tool, as well as
an information platfrom for street works.
“Inmystreet.info has also received initial interest from
the Chartered Institution of Highways Transportation,
which is looking to explore a national feature on the
forward thinking technology,“ Martin said.
“These are exciting times ahead of Inmystreet as
we look to develop the technology further to help
achieve the best results for our clients and to assist
members of the public with information and enhance
communication.”
The Inmystreet.info initiative is set to launch in late
September 2016 and could be operational across
the John Henry Group UK footprint by Christmas on
major work streams.
To take a look at John Henry Group’s Inmystreet
search engine, visit Inmystreet.info, or search for
Inmystreet.info
“There are exciting times ahead of
Inmystreet as as we look to develop
the technology further to help achieve
the best results for our clients and to
assist members of the public”
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