JLL Pulse360 Orlando // 2015 | Page 2

// 2015 ORLANDO PULSE The Orlando metropolitan area, much like the rest of Florida, was severely impacted by the recession and housing crisis, but the local economy has fully recovered and continues improving. Metro Orlando has experienced the highest job growth in the state, and is expected to have the fourth highest job growth in the country, according to Moody’s Analytics. The improving economic market on a national level is having a positive effect on Orlando’s growth, as the region is heavily reliant on tourism and in-migration. The metro saw record tourism last year with over 62.7 million visitors (the most visited city in America), and the population has increased almost 9.0 percent since 2010, helping raise property values and spur new construction. Orlando is also making strives to diversify its economy by attracting new industries to the area, which will situate the region to be less reliant on external factors such as currency exchanges and national economic shifts. Given the rebound of Orlando’s economic cornerstones, industry experts are optimistic about the future of Orlando, but other factors are influencing decision makers to take a closer eye at the region. The economy is becoming more diversified and globalized, with an emerging hi-tech/life science sector, a strengthening aerospace/defense sector, a transformative development pipeline, and access to an educated labor force, the Greater Orlando economy will continue improving in the near and long term. Marc L. Miller Research Manager, Florida