JLL Building a Better Tomorrow - U.S. Recommendation Recommendation | 页面 2

JLL CSR Program
Hello,
As part of JLL Americas inaugural Marketing Leadership Development Program, our group
of six marketing professionals from various markets and specialties was tasked with
developing a plan to help JLL simplify and enhance its corporate social responsibility (CSR)
program in the U.S. in order to help us to reach our Building a Better Tomorrow global
Communities goal of 15,000 volunteer days by 2020.
To put together a thoughtful recommendation, we spoke with a number of different
individuals across the organization nationally and internationally that are connected to this
endeavor in some way. These people included but were not limited to: 
• Representatives from more than 13 local U.S. markets who play an active role in
community-based activities
• Meredith O’Connor  - lead contact for the Building a Better Tomorrow Communities pillar
in the U.S.
• Gemma Piggott - lead contact for the Building a Better Tomorrow Communities pillar in
the U.K. 
• Cynthia Curtis - lead contact for the Building a Better Tomorrow Clients pillar globally
• Lori Mabardi - lead creator of CaterCares, the only current national community program
in the U.S.
• Adam Moret - lead HR contact for Consiva, the U.S. online platform used to log volunteer
hours and donation matching
• Hope Tate - lead contact for the JLL Chicago office’s Annual Day of Service
What follows herein is our recommendation of how JLL in the U.S. can align, and therefore
greatly enhance, its community-based efforts. As you will see in our ROI calculations, we
believe our recommended program can potentially result in $1,246 per employee in net
revenue. That, combined with the ability to reach our goal of 15,000 volunteer days while
making an even greater impact in our communities, leads us to believe this is an easy
decision to make!
We thank you for taking the time to consider our recommendation. We would be happy to
discuss this further and would love to be resources as the organization looks to execute any
elements of this or other similar plans in the near future. 
Regards,
Alicia Ford
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Samantha Lordi
Ashlee McNulty
Jen Rogers
Melissa Schastok 
Kathryn Wyle