Our indigo bow line is all about washed and worn . It is the worker ’ s shirt that is already worked in . Almost like it has been there for 100 year ’ s already . We take great inspiration in the iconic , original blue jeans . They changed the world of trouser . What started off as an idea to make a pair of working trousers that wouldn ’ t fall apart , Is today a worldwide industry .
From it ’ s birth , a sunny day in May 1873 , it has become the most popular pant in modern time , and come in thousands of variations and brands . But still when you turn to the subject jeans , Levi ’ s is the brand that first comes to mind . The brand is still a world leader 150 years later . Could you imagine a better inspiration , we bow our heads in admiration !
Like denim is for trousers , the washed Oxford is for shirts . It has become iconic . A uniform , part of every wardrobe and the shirt comes in all variations and all kinds of brands .
Our indigo bow is a tribute to the icon . Carefully chosen fabrics should give you the right feeling and it is of course made to endure more physical and demanding work environments . We did not invent the wheel , it is already there . But we are proud and humble to take part of the icon , and prepare it for the next generation .