BUSINESS BRAINS
PORTRAITS IN SUCCESS
Alon Lits
Life’s real Uber
BY DAN CHAITOWITZ
48 JEWISH LIFE ■ ISSUE 83
perience, new countries and new cultures.
Returning to SA, he wanted to be a part of
a start-up, avoiding slipping into traditional business. The idea he’d sketched received very little traction, so soon he
found himself at Leapfrog Investments, a
private equity fund. Here, he gained atthe-coalface knowledge of business, cash
flow and marketing, but with the view
that this was a temporary position.
Then Uber buzzed.
Against the screaming and croaking of
people unsettled by Lits’ decision to venture into a strange, untested business, he
took up the exciting challenge. As GM for
Uber Technology in Johannesburg, Pretoria and Durban, Lits links closely with the
operations team both on the marketing
and supply aspects of the business. From
his position, he’s seen the business unsettle traditional companies, expand its services, grow employment, and alter the face
of public transport.
How do some of us get it and others just
keep wondering when it’s going to come?
How do some و \