CONTRIBU TOR / INGLE & RHODE
Bespoke services are also
ever more frequently
being seen alongside
brands’ collections,
allowing buyers to flex
their creative muscles
and invest in a piece that
is unique to them, in line
with changing demands
delicate, colourful tennis bracelets, and items in
Jelena Behrend’s eponymous unisex jewellery
collection have successfully sold to both men
and women despite being listed on luxury
retailer websites under women. The Serbian
designer has noticed that women are opting
for more matt texture in their jewellery, while
men are choosing highly polished items with
more sparkle. Collections from contemporary
jewellery designer Alan Crocetti are constantly
sold out, and worn by celebrities from Ezra
Miller to Miley Cyrus. His unisex designs are
universally lauded and desired.
Bespoke services are also ever more
frequently being seen alongside brands’
collections, allowing buyers to flex their creative
muscles and invest in a piece that is unique to
them, in line with changing demands. Gone are
the days when purchases are dictated by limited,
heteronormative and gender binary offerings in
an outdated market.
24
MAY 2019 | WWW.JEWELLERYFOCUS.CO.UK
Jewellery is a marker of ritual, a way of
embellishing, and a way to commemorate and
remember life’s biggest moments. Whether
you see evolution within the industry as a
product of jewellery design, or as a product
of the shifting mentality of those who are
wearing it, it’s impossible to ignore the evolving
market jewellery sits in. Jewellery can be
precious and significant, fun and frivolous. It
always enhances, often protects, and should
be available and accessible for all who want to
buy it, whoever they’re buying it for. After all,
having ears, fingers, and wrists to adorn is not
limited to any particular sex, and embracing the
changing demands of the market opens exciting
opportunities for jewellers and artisans looking
to make their mark.
This month’s piece comes from Tim Ingle: co-
founder and director of Ingle & Rhode Ltd, the
UK’s leading ethical fine jewellery brand.