Month in Review
Features
Regulars
CONTENTS MAY 2018
CONTENTS
Month in Review
6 INDUSTRY NEWS From store openings to hallmarking figures , we provide you with all of the important news stories of the month from across the jewellery industry
16 TALKING POINT Every month we ask jewellers about a hot topic . This month it ’ s : What do you think the jewellery store of the future will look like ?
20 TREND WATCH This month Janet Fitch talks about some of the new jewellery lines we should expect to see at this season ’ s trade shows
Features
22 AUGMENTED REALITY Alessandro Carrara asks the question whether the industry is doing enough to keep up with other sectors already using augmented reality
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28 DEMI-FINE JEWELLERY Lewis Catchpole explores the rise in popularity of the jewellery category that combines the best of fine and costume jewellery
38 OBITUARY : MICHAEL MARSH OF PA JEWELLERY A tribute to Michael John Marsh of P . A Jewellery , who passed away on 9 February , aged 70
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Regulars
38 SELLING : LEONARD ZELL In his regular column , Leonard Zell shares insight on how to romance jewellery to customers
44 INDUSTRY STATISTICS Each month , we compile footfall data , precious metal prices and scrap metal prices to inform you of the industry ’ s climate
50 VOICE ON THE HIGH STREET We interview a high street jeweller every month . This month we talk to Amy Anderson O ’ Day of Comfort Station
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Jewellery Focus
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The editor and publishers do not guarantee the accuracy of statements made by contributors or advertisers , or accept responsibility for any statement that they express in this publication . The opinion of the contributors may not necessarily be the opinion of the publishers . Articles are considered for publication on the basis that they are the author ’ s original work . No part of this publication may be reproduced , stored in a retrieval system , or transmitted in any form or by any means , electronic , mechanical , photocopying or otherwise , without the permission of the publishers .
Editor Michael Northcott michael @ jewelleryfocus . co . uk
Alessandro Carrara alex @ mulberrypublications . co . uk Lewis Catchpole lewis @ mulberrypublications . co . uk Shekina Tuahene s . tuahene @ mulberrypublications . co . uk
Production Assistant Karly Besnard karly @ jewelleryfocus . co . uk
Account Managers Martyn Butterfield martyn @ apexbusinessmedia . co 01481 730 418
Accounts Apex Business 01481 730 418
Customer Services 020 3176 6185 customers @ mulberrypublications . co . uk
Contributors Leonard Zell , Janet Fitch , Jonathan Chippindale and Jonathan Kendall
Design Lucas Studio www . lucas-studio . co . uk
4 JEWELLERY FOCUS
May 2018 | jewelleryfocus . co . uk