May 2018 | www.jewelleryfocus.co.uk
£5.95| ISSN 2046-7265
AUGMENTED
REALITY
How can this vaunted
technology be applied
to jewellery marketing?
DEMI-FINE
We explore the rise in popularity of
a jewellery category that combines
the best of fine and costume jewellery
TALKING POINT
CAD/CAM
Catching up with the latest innovations
from CAD/CAM suppliers
We ask you how the jewellery
store of the future will look
38 19 50
LEONARD ZELL JANET FITCH YOUR VIEWS
How to romance jewellery
effectively to your customers Our columnist’s take on the
month’s jewellery trends We talk with Amy Anderson
O’Day of Comfort Station