MONTH IN REVIEW
www.jewelleryfocus.co.uk
WATCHES
Rotary donates
£25,000 to British
Royal Legion
Watch brand Rotary has donated
£25,000 to the Royal British Legion,
made up from sales of its limited edition
timepiece created to mark the centenary
of the end of the First World War.
Andrew Hinds, of F Hinds
Jewellers, added: “ The opportunity
to help was very poignant for us. My
great uncle George died on the first
day of the battle of the Somme and
the story of our family business was
changed forever.
“We were honoured to be invited
by Rotary to help support the Royal
British Legion as we never forget the
sacrifice that George and millions of
others made which has enabled us to
live the fortunate lives we do today.”
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ONLINE
Chains of Gold
see a bumper
year
UK based online jewellery retailer
Chains of Gold has celebrated a
successful year, despite marketplace
challenges.
Offering a personalised service
that larger jewellery retailers find it
hard to mimic, Chains of Gold have
successfully received a Gold Trusted
Service award from Feefo.
F Hinds to save
Chapelle stores
The timepiece featured special
details to commemorate the centenary,
with the 11th hour and the 11th day
“respectfully coloured red”, and an
image of a poppy located at 12 o’clock
and on the crown.
According to the watch brand, the
“subtle details honour all those who
bravely sacrificed themselves to secure
and protect our freedom”, and there
were just 1918 individually numbered
models available, to signify the end of
the First World War.
Rotary presented a cheque with
its donation of £25,000 generated
via sales direct to trade at The Royal
British Legion’s headquarters located
in Borough on Friday 15 February. In
addition to Rotary’s donation, its retail
partner F Hinds also donated £12,500,
profits generated from sales of the watch
in-store and online direct to consumers.
Peter McKenna, CEO of Rotary
Watches, said: “We are really pleased
that Rotary played some part in
the success of the Thank You 2018
campaign. I am thrilled with the sell-
out success of the Limited Edition
timepiece and that our donation will
support the insatiable work for the
services community that the Royal
British Legion provides.”
10 JEWELLERY FOCUS
Family owned retailer F Hinds, which
has 116 stores across England & Wales,
has reached an agreement to take on
12 Chapelle stores in top outlet centres.
Chapelle was founded in 1979 by
Paul and Margaret Mortimer as a
retail business that offered discounted
watches and jewellery. It trades in
outlet centres across the UK and
stocks brands such as Armani, Calvin
Klein, DKNY, Hot Diamonds, Michael
Kors, Radley and Ted Baker.
Chapelle has recently updated and
improved its branding and proposition
with most of its store units having been
recently refitted and rebranded, however
it entered administration last month.
Managing director David Hinds, said:
“We are delighted to be able to take on
many of the Chapelle outlet stores as
well as their website. We are also very
pleased to be saving over 80 jobs. We
believe that Chapelle complements our
existing F Hinds business and that we
will be able to share our experience and
to offer increased operational efficiency.
“We welcome the Chapelle staff and
customers to our family and believe
that a similar company culture will help
us to build a new and better business
together.We believe our purchase will
provide an opportunity for existing
Chapelle and F Hinds suppliers as well
as offering new brands an efficient
route to clear end of range product in
an ideal environment.”
Seeing increased sales, they
pride themselves in their expertise
and experience which founded the
company only in 2014. Members of the
British Jewellers Association and an
Assay Assured Jewellery Retailer, they
offer consumers a high level of trust
with the products they are buying.
In a marketplace saturated with
jewellery retailers, they have carved
out a niche, selling the finest quality
products at reasonable prices. By
focussing on excellent customer
service and providing a personal touch,
Chains of Gold benefits from repeat
orders which get customers coming
back to them time and time again.
Putting marketing activities to the
forefront of their work, the Chains
of Gold website has seen a steady
increase of customers over the last
year. They have also taken advantage
of successful paid marketing activities
across Google, and Social media
platforms including Facebook
and Instagram. Working on brand
awareness, fostering confidence to
buy through them and creating sales
through traffic generated from social
media platforms, seamlessly.
March 2019 | jewelleryfocus.co.uk