Jewellery Focus March 2018 | Page 12

KFC to launch ‘ fried chicken ’ inspired engagement ring
Jeweller reports Meghan Markleinspired trilogy engagement ring sales have tripled
Hunt begins for diamond tycoon Nirav Modi over $ 1.8bn fraud case
NEWS ANALYSIS
MONTH IN REVIEW www . jewelleryfocus . co . uk 1 2 3 4 5 6 7 8
FAST FOOD

KFC to launch ‘ fried chicken ’ inspired engagement ring

The fast-food giant said that couples who decide to tie the knot with the ring can expect a “ special wedding surprise ” from the restaurant chain . KFC in Poland will be creating a specially designed engagement ring inspired by its food .
The ring will consist an external layer made of gold , with a fineness of 750 , which the group said will make people
think of its signature “ crunchy coating ”.
Inside is the actual engagement ring consisting of 950 platinum set with nearly 150 small diamonds and crowned with a 0.7 carat diamond .
KFC said : “ The special piece of jewellery is not to be missed by fans who want to show their love to their significant other .”
Our customer searches for ‘ threediamond rings ’, ‘ Meghan rings ’ and ‘ trilogy rings ’ have risen by 420 %. Sales for three-stone rings between 27 November and beginning of February 2018 , compared to the exact same period last year , have tripled .
Gary Ingram , CEO , The Diamond Store
CELEBRITY

Jeweller reports Meghan Markleinspired trilogy engagement ring sales have tripled

Online jewellery retailer The Diamond Store has reported a marked increase in sales of Meghan Markle-inspired three-stone engagement rings for Valentine ’ s Day .
According to the luxury online jeweller , the three-stone diamond ring trend has skyrocketed since Prince Harry announced his engagement to Meghan Markle on 27 November .
Since that day , ‘ the Meghan ring ’ has become the retailer ’ s fastest-growing website search term .
Gary Ingram , The Diamond Store CEO , said : “ Our customer searches for ‘ three-diamond rings ’, ‘ Meghan rings ’ and ‘ trilogy rings ’ have risen by 420 %. Sales for three-stone rings between 27 November and beginning of February 2018 , compared to the exact same period last year , have tripled .”
The jeweller believes the trend could even overtake solitaire and halo rings – UK ’ s most popular engagement ring styles – by the end of the year .
Ingram added : “ Within 24 hours of Harry and Meghan ’ s announcement , which we were absolutely delighted to hear , we started experiencing an avalanche of searches for trilogy rings . “ But not only that , our cushion cut Danielle ring sales have risen by 700 % since then , which is just mind-blowing . Thanks to the fact that we handcraft our own jewellery and the way we manage our stock , we ’ ve been able to satisfy our customers ’ demand for these styles , both for Christmas and now of course for Valentine ’ s Day .”
FRAUD

Hunt begins for diamond tycoon Nirav Modi over $ 1.8bn fraud case

Indian jewellery billionaire Nirav Modi has been accused of ‘ cheating ’ stateowned Punjab National Bank ( PNB ) out of nearly $ 1.8bn (£ 1.2bn ).
According to reports he is alleged to have worked with bank employees to obtain huge unsecured loans over a seven-year period , according to a complaint filed by PNB .
The borrowed funds caused shares in the bank to fall this week . According to PNB , some of the loans were used to “ replenish lines of credit ” with other lenders and scam could have “ wider ramifications ” for India ’ s ailing banking sector .
He flew out of the country along with his family on 1 January 2018 and is yet to comment on the claims .
Modi is a third-generation jewellery tycoon whose clients have included Kate Winslet and Priyanka Chopra .
NEWS ANALYSIS
A Anna new Blackburn year signifies from a time for reflection Beaverbrooks and the has refreshing been of promoted ideas and from mindsets CEO . to The jewellery managing industry director ’ s year , and hasn is first ’ t been female particularly , non-family unique member or to surprising take up the , but role there . Meanwhile has been , some watch undeniable brand Breitling shifts . has The growth of removed ecommerce ‘ sexist , internet ’ advertisements
payment and after the receiving reported backlash stability of from high its street customers business , unhappy has shown about retailers the continue way the ads to flourish represented and adapt women no . matter Finally the a hunt circumstance for Indian . jeweller Nirav Modi is underway , after he allegedly defrauded Punjab National Bank around $ 1.8bn .
12 JEWELLERY FOCUS
March 2018 | jewelleryfocus . co . uk