CONTENTS
Regulars
5 Instagram Picks Every month we highlight
a jeweller’s Instagram feed to see what they
have been posting about. This time we take a
look at Monica Vinader
8 New Releases We showcase some of the
latest collections to be released from some
of the industry’s top brands and designers
16 New Openings Celebrating jewellers
opening new stores across the country, we
take a look at Diamond Heaven’s new store
in Cardiff city centre
17 From the Bench Dauvit Alexander gives
us an in-depth breakdown of one of his latest
pieces straight from the bench
26 E-commerce Handbook Each month
we hear how jewellers can improve their
e-commerce experience for their customers.
This issue Emma Lauchlan explains how a
locally optimised digital strategy can save
high street retailers
41 Manufacturer Files Shining a light on the
supply side of the trade, we sit down with
jewellery manufacturer and wholesaler
DBC London
Features
22 Making finance engaging
How jewellers can help their customers
approach payments in a manageable,
structured and ethical way
30 Marketing yourself online
Charlotte Ross on how jewellers
can use SEO to effectively market
themselves online
37 The changing face
of jewellery retail
Rebecca Share on how
the explosion of TV
shopping channels and
online retailers have
encouraged people
to broaden their horizons
when it comes to jewellery tastes
Instagrammer
of the month
Monica Vinader
| A #British brand crafting everyday fine #jewellery.
| F#Personalise your pieces using our complimentary #engraving service
| www.monicavinader.com/shop
JUNE 2019 | WWW.JEWELLERYFOCUS.CO.UK
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