MONTH IN REVIEW
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RETAIL STORES PARTNERSHIPS
Forevermark, a diamond brand
owned by De Beers, has launched
Libert’aime, a new Millennial
focused store at HKRI Taikoo Hui in
Shanghai, China. Fossil Group has announced that it
has signed a global licence partnership
with sportswear retailer Puma to
design and distribute Puma watches
and Smartwatches.
The deal which will run until 2028 will
see Puma and Fossil Group collaborate
on the design and manufacturing
of Puma-branded watches and
smartwatches, with products planned
to hit the market in 2019.
The new products will be available
through select department stores,
specialty retailers and e-commerce
channels in Fossil Group’s extensive
global network.
Kosta Kartsotis, chief executive
officer at Fossil Group said: “Puma
is one of the world’s leading sports
brands. We are excited to partner with
them and bring our world class design
and distribution capabilities to the
Puma watch collection.”
Bjørn Gulden, CEO of Puma added:
“Time makes or breaks athle tes, which
is why the right partner for watches
and wearables is particularly critical
to our brand. We are pleased to team
up with Fossil Group, whose strong
focus on innovation will help us make
products that fit the needs of our
consumers and the world’s fastest
athletes.”
Since 1997 when Fossil signed its
first licensing agreement the company
has expanded its portfolio to 17 brands
including Diesel, Armani Exchange,
Marc Jacobs and Karl Lagerfeld.
Forevermark
unveils Millennial
focused retail
store in China
The group said the store has been
created to “celebrate the spirit of a
new generation of women who are
strong, unique, and authentic”, and
offers diamond jewellery range that
has been designed with “a young,
fashion-forward self-purchasing
consumer in mind”.
The store is designed to appeal
to the 420 million Millennials in
China using an omnichannel model
that offers an interactive consumer
experience, featuring a 3D diamond
wall and a ‘Magic Mirror’ where
consumers can share pictures of
jewellery with friends and family.
Stephen Lussier, CEO of
Forevermark, said: “We are delighted
to be launching an exciting new retail
concept in China, Libert’aime by
Forevermark, which brings together
an innovative in-store offering with
online and social channels to provide
customers with a highly engaging
and personalised buying experience.
“We recognise that our consumer
continues to evolve and we are
thrilled to be offering a diamond
jewellery range that has been
designed with a younger, more
fashion-forward consumer in mind,
who might just be starting their
diamond journey.”
June 2018 | jewelleryfocus.co.uk
Fossil signs
partnership
agreement with
Puma
STAT OF THE MONTH
$6.7m
That’s how much the
Farnese Blue, a 6.16-carat
pear-shaped dark grey-blue
diamond, was sold for.
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STORE OPENINGS
Shining
Diamonds opens
first London store
Independent jewellery retailer Shining
Diamonds has opened its first store in
London.
The store is located in the jewellery
quarter of Hatton Garden, within the
Holborn district of London.
Shining Diamonds started out as
an online-only retailer for diamond
jewellery with 20 years of international
experience manufacturing and selling
diamond engagement rings and
diamond jewellery.
Plans to open a store were put in
place as Shining Diamonds said that
it found most higher value customers
preferred to view the diamonds and the
jewellery they are buying in-store.
Shining Diamonds also confirmed it
will look to continue strengthening its
online business to compliment the new
walk-in store.
Harshit Jain, managing director,
at Shining Diamonds, said: “Here at
Shining Diamonds we’re so excited to
be able to unveil our new store. There
are many great opportunities for us in
the pipeline. We plan to offer our online
and walk-in customers a seamless and
modern experience of buying diamond
jewellery.
“Customers will soon be able to
virtually try-on product designs that we
may not have in stock. We’ll also offer
an immediate bespoke design service
by adding more staff that can handle
the design process.
“ As well as offering a maximum
range of diamonds for customers to
pick from, we aim to open in at least
three more locations around the UK
over the next five years.”
JEWELLERY FOCUS
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